Privacy Policy

Last Updated: 04/11/2024

This Privacy Policy outlines how we collect, use, and protect your personal data in compliance with the General Data Protection Regulation (GDPR).

Information We Collect:

Personal Information: We may collect personal information such as your name, email address, postal address, telephone number, and payment information when you provide it to us voluntarily, such as when you register an account, make a purchase, or contact us.

Automatically Collected Information: We automatically collect certain information about your visit to our website, including your IP address, browser type, operating system, and browsing behavior. This information helps us improve our website and personalize your experience.

Overview of Cookies and Other Technologies Used on the Site

Like most websites, our Site uses various technologies to automatically collect information about visitors.  Those technologies include:   

Cookies:

Cookies are small text files that a website transfers to a visitor’s device for recordkeeping purposes.  We use cookies to personalize visitors’ experiences on our website, provide content that we believe may be of interest, track visitor trends and patterns, engage in marketing and advertising, and otherwise analyze our Site traffic.   For further information about cookies, including how to refuse cookies, please visit all aboutcookies.org.  Please note that if cookies are disabled, you may not be able to enjoy certain features of our Site.

Log Files and Device Identifiers:

We use log files to track actions occurring on the Site and collect data about visitors, including IP address, browser type, Internet service provider, referring/exit pages, date/time stamps, and device identifiers.

Web beacons and other technologies:

Our App may use other tracking tools, including web beacons (also known as clear gifs, pixel tags, and single-pixel gifs), which are small electronic images embedded in content and email messages that are not ordinarily visible to users.  Web beacons allow us to track pages and content accessed and viewed by users, as well as to monitor email readership.

Our Site may also use third-party analytics tools such as Google Analytics.  You can find more information about how data is collected and processed in connection with the Google Analytics service here.  You can also read Google’s privacy policy here.

The information collected through these technologies may be combined with personal information or aggregated with other information on Site visits.  We may share information about your use of our Site with our advertising and analytics partners, who may combine it with other information that you previously provided to them.

We may obtain both personal and non-personal information about you from business partners, contractors, suppliers, and other third parties and add it to other information we have collected.  We, and the third parties we engage, may combine information we collect from you over time, and across the Site, with information obtained from other sources.  This helps us improve the information’s overall accuracy and completeness and also helps us better tailor our interactions with you.

Social Media:

If you interact with us on any social media platform: (a) depending on your social media privacy settings, the personal information that you submit on the social media platform may be read, collected, or used by us as described in this Policy, and (b) where we respond to any interaction with you on social media, your account name/handle may be viewable by any and all members or users of our social media accounts.  Social media platforms operate independently from Simpler Trading and we are not responsible for the personal information that you choose to submit or link on any social media platform.  We encourage you to review the privacy policies and settings of any social media platform with which you interact to help you understand their privacy practices.

How We Use Your Information:

We use your personal information for the following purposes:

To provide and maintain our services:

To process your orders and payments. To communicate with you, respond to your inquiries, and provide customer support. To send you promotional materials, newsletters, and updates with your consent. To Manage customer service issues, including issues relating to the performance of our products/services and customer feedback. To analyze usage trends and preferences, and improve our website and services. To comply with legal obligations and enforce our policies.

In addition, we may share your information with the following types of entities:

Business partners, service providers, and third-party vendors as necessary for the performance of any contract we enter into with you. For example, our IT providers, secure payment processing providers on the Site, insurance providers, and document storage providers.

Service providers we use to facilitate our business operations and administration. These third parties have access to your personal information only to perform specific tasks on our behalf and are obliged not to disclose or use it for any other purpose. For example, our service providers include (i) IT and system administration providers, (ii) cloud hosting providers, and (iii) vendors to facilitate payments and payment processing.

Marketing and advertising vendors that may assist with lead generation, hosting information relating to clients and potential clients, marketing automation, advertisement placement and targeting, and marketing campaigns and communications.

Analytics vendors in order to understand our Site traffic and usage patterns, optimize our Site, and identify potential new clients.

Regulatory and governmental authorities, law enforcement agencies, and courts, as necessary to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.

Our professional advisors, such as lawyers, accountants, and other similar advisors.

Buyers or other successors prior to or in the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as a part of bankruptcy, liquidation, or similar proceeding, where the information is among the assets being transferred.

Other parties for any purpose we disclose at the time you provide the information.

Protection of Personal Information

We use appropriate administrative, technical, and physical measures to protect your personal information from loss, theft, and unauthorized use, disclosure, or modification.  Please be aware that no data transmission over the Internet is 100% secure.  While we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

Your Choices About Personal Information

We respect your right to make choices about the ways we collect, use, and disclose your information.  We try to offer you meaningful choices regarding your personal information.  Some choices you have regarding personal information include the following.

Marketing Emails – As required by applicable laws, you can opt out of receiving promotional emails from us by clicking the “opt-out” link in any such promotional emails and following the instructions provided. 

Cookies – Depending on your browser or device, you may have the option to set the browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies. Each browser and device are different, so we recommend you evaluate the tools and settings available in your browser or device, as well as any available instructions for the same.  Please note that if you disable or delete cookies, you may not be able to access or use certain features of the Site.

Google Analytics – As discussed above, we use Google Analytics in connection with the Site. If you would like to refrain from having your data collected by Google Analytics, Google has developed an opt-out browser that you can use.  You can find more information on how Google uses information it collects here. 

Interest-Based Advertising – To opt out of personalized or interest-based advertisements, you may be able to adjust the settings on your device. Please go to your device settings and opt out through the controls provided through Google/Android or iOS, as applicable. Each operating system, iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices, has its own instructions on how to prevent the delivery of interest-based advertisements. (We cannot guarantee that these instructions will not change, or that they will continue to be available; they are controlled by each mobile platform, not us.). For any other devices and/or operating systems, please visit the privacy settings for the applicable device or contact the applicable platform operator. You can also visit DAA WebChoices Browser Check to opt out of interest-based advertisements.

Declining to Provide Information – You can choose not to provide us with information we may request through our Site, but that may result in you being unable to use certain features of our Site, request information about our products and services, or initiate other transactions with us. 

Do Not Track Mechanisms – Please note that our Site does not honor “Do Not Track” signals, and such signals will not impact the operation of this Site. 

In addition to the above, you may contact us using the details provided at the end of this Policy with any questions about the choices relating to your personal information.

Links to Third-Party Websites

Our Site may contain links to third-party websites.  Such websites have separate privacy policies that you should review.  We do not control these third-party websites and are not responsible for the content of linked websites or those companies’ data-handling practices.

Rights Afforded to Certain Individuals

EU / UK Residents

Rights Under GDPR

The European Union’s General Data Protection Regulation and the United Kingdom’s version of the same (collectively, the “GDPR”) affords certain rights to individuals in the European Economic Area (“EEA”).  If you are in the EEA, you have the following rights.  Note, however, that not all rights apply in all circumstances.

Right of access: subject to certain exceptions, you have the right of access to your personal information that we hold. If you are requesting access to your data in order to protect the rights of others, we may require you to validate your identity before we can release that information to you.

Right to rectify your personal information: if you discover that the information, we hold about you is inaccurate or incomplete, you have the right to have this information rectified (i.e., corrected).Right to be forgotten: you may ask us to delete the information we hold about you in certain circumstances. This right is not absolute and it may not be possible for us to delete the information we hold about you, for example, if we have an ongoing contractual relationship or are required to retain information to comply with our legal obligations.

Right to restriction of processing: in some cases, you may have the right to have the processing of your personal information restricted. For example, where you contest the accuracy of your personal information, its use may be restricted until the accuracy is verified.

Right to object to processing: you may object to the processing of your personal information (including profiling) when it is based upon our legitimate interests. You may also object to the processing of your personal information for the purposes of direct marketing and for the purposes of statistical analysis.

Right to data portability: you have the right to receive, move, copy, or transfer your personal information to another controller when we are processing your personal information based on consent or on a contract, and the processing is carried out by automated means.

With regard to the personal information discussed in this Policy, we are typically the “data controller” for such information under the GDPR.  As a result, if you wish to exercise one of the rights discussed above, you may do so by submitting a written request to [insert email address].  This is normally free unless this process is unduly difficult or is clearly unfounded, repetitive, or excessive, in which case we may charge a reasonable fee or decline to respond.  Once we have received your request, we will review it and contact you within thirty (30) days of receipt of your request, will notify you of any delay in processing your request, and, in any event, will respond to the request within three (3) months.  Please note that we may need to request specific information from you to help us confirm your identity.  If you are located in the EEA or UK and have a concern about our processing of your data, you may have the right to make a complaint to the appropriate data protection authority in the EEA or UK. 

 Lawful Basis under GDPR:

We will process different types of information under different lawful bases under the GDPR depending on the nature of the information and your relationship with us. We may process your personal information on more than one basis depending on the specific purpose for which we have collected or are otherwise using your information. If you need additional information regarding how we specifically collect this information please contact us at [email protected]

Transfers from the EEA, Switzerland, or UK:

If we transfer personal information from the EEA, Switzerland, or UK to the United States or any other country, we will implement appropriate legal mechanisms to ensure and adequate level of personal data protection consistent with the GDPR’s requirements.  For example, if the recipient country has not received an Adequacy Decision from the European Commission (such as the United States), we will rely on Standard Contractual Clauses (SCC) that have been approved by the European Commission as the lawful mechanisms for such transfers.  Further, we will enter into appropriate data processing agreements with all non-EU (sub)processors that contain SCCs and define data protection standards to be employed by each (sub)processor.

California Residents:

If you are a California resident, please refer to our “Privacy Notice for California Residents” Here for a description of rights available to you under California law. 

Nevada Residents:

Under Nevada law, Nevada residents who have purchased services from us may opt out of the “sale” of “covered information” (as such terms are defined under Nevada law) for monetary consideration to a person for that person to license or sell such information to additional persons.  “Covered information” includes first and last name, address, email address, and phone number, or an identifier that allows a specific person to be contacted either physically or online.  We do not engage in any activities that would qualify as a sale under Nevada law.  

International Transfers:

Trade This Market is headquartered in the United States and, as a result, the information you provide to us may reside on servers or workstations located in the United States.  You understand and consent that information you provide may be transferred to the United States.  You also understand that the data protection laws in the United States may be different from those of the country where you reside.  When we transfer personal information to the United States, we will implement appropriate and suitable safeguards to protect such information as may be required by applicable data protection laws.

Children’s Privacy:

Our Site is a general audience site and is not directed at, or intended for use by, children under the age of 16 years.  Accordingly, we do not knowingly collect personal information from children under age 16.  Should we discover that a child under the appropriate age provided his or her personal information, we will use that information only to respond to that child and inform him or her that we must have parental consent before receiving such information.

 Legal Basis for Processing Personal Data:

We rely on the following legal bases to process your personal data:

Performance of a contract: To fulfill our contractual obligations to you.Consent: When you provide your consent for specific processing activities.

Legal obligations: To comply with applicable laws and regulations.

Legitimate interests: To pursue our legitimate interests, provided they do not override your fundamental rights and freedoms.

Data Security: We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction.

Data Retention: We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Changes to This Privacy Policy: We reserve the right to update or modify this Privacy Policy at any time. We will notify you of any changes by posting the revised Privacy Policy on our website with the "Last Updated" date.

Contact Us:I f you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at [email protected]

Thank you for reading our Privacy Policy.